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Find your real estate niche

Search any US market or tap the map. Every client niche graded A to D from Census and mortgage data. No sign-up to look.

  • Where you work: any city, town, county or neighborhood.
  • Who you serve: 20 buyer and seller types.
  • What they buy: one property type, one defining feature.
  • Your grade, the five numbers behind it, and better bets nearby.

New here? See how to use it in 2 minutes →

32,000+cities and towns
59,000+neighborhoods
239,380Census block groups scored
6.7 millionhome purchases analyzed, 2024–2025

How to use it

Your niche report in three steps

Read the full guide →

1

Pick your market

Search a city, town or neighborhood, or tap the map. Small area? Add up to three nearby.

2

Choose who you serve

Pick one client type, then one property type and one defining feature, like new construction, 55+ or waterfront. Narrow it further if you want.

3

Read your grade

See the grade, the five numbers behind it, how confident the read is, and better bets nearby. Save it free with an account.

Sample reportLeesburg, FLDownsizers · Single-family home · 55+ community
A86/100
Likely clients · 20/20381 a year
Room to grow · 25/25Clients per agent vs the US
Concentration · 18.5/2566% of owners are 55+
Momentum · 7.5/15Purchases and new building
Depth · 15/158,818 single-family homes

Real grade from U.S. Census ACS 2020–2024, PUMS and HMDA 2025 mortgage data. Confidence: high.

How to read your score

Five numbers, one grade

Likely clients (20)
People in this niche likely to buy or sell in the next 12 months.
Room to grow (25)
Those clients divided by the agents already working the area, compared with the US.
Concentration (25)
How much this group, and the feature you picked, stand out here versus the US.
Momentum (15)
Whether financed purchases and new building are rising or falling.
Depth (15)
How many homes of this type you have to work with.

Every niche is graded on its own curve against every US market: A is the top 15%, B the next 25%, C the next 30%. A confidence level tells you how solid the read is. Got a C or D? Your report shows better bets nearby.

Market spotlight

Top 5 niches in St. Petersburg, FL

More market spotlights →

  1. 1
    Estate & inherited sellers
    Single-family · 318 likely clients a year
    A · 77
  2. 2
    Second-home & seasonal buyers
    Single-family · 80 likely clients a year
    A · 70
  3. 3
    Investors
    Single-family · 331 investor purchases last year
    A · 69
  4. 4
    Downsizing sellers
    Single-family · 1,915 likely clients a year
    B · 74
  5. 5
    Downsizers
    Single-family · 1,904 likely clients a year
    B · 74
See the top niches in your market

Learn

Get more out of your score

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Services

Ready to market your niche?

Niche Marketing Kit

$497 one time

Organic content for your niche. You post it on your schedule.

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Done For You

$1,500 /month + $2,500 setup

We run your social media around your niche, so you can work the leads.

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Teams & Brokerages

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Niche reports and marketing for every agent on your team.

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Niche Marketing Kit · $497

Turn your report into a marketing plan

Organic content built around your niche and your market, ready to post.

  • Your niche report, written up as a one-page positioning statement
  • 30 days of post ideas and captions built around your niche and market
  • Email and text scripts for the first conversation with a lead
  • A content calendar you can run yourself

Contact

Talk to a real person

Questions about your score, the kit or Done For You? Book a call or a video meeting, or send a message.

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